Welcome, I'm
From industrial and engineering to consumer, beauty, and technology — I've built my career across sectors, always at the intersection of strategy, people, and impact. I believe the best businesses create value for everyone: the business, the customer, and the people who make it all happen.
Explore My StoryMy Journey
Every industry I've worked in added a new lens. Every pivot was a step toward purpose — not a destination, but a deepening.
The Beginning — India
Born and raised in India, I started with a degree in Electrical Engineering. But something didn't click — I knew I was meant for something that connected people, not circuits. I pivoted to an MBA in Organizational Development & Change Management and spent three years helping organizations navigate transformation.
The Leap — Moving to the U.S.
Craving growth and new horizons, I moved across the world to pursue a Masters in International Business at the University of South Carolina. It was bold, uncertain, and exactly what I needed. Los Angeles came next — I dove into digital marketing and discovered the magic that happens at the intersection of customer, marketing, and business.
Going Deeper — Purdue & Beyond
Hungry to sharpen my analytical edge, I earned a Masters in Marketing Analytics from Purdue University. Then Minnesota called — I joined Emerson Electric as a Strategic Planner, initially focused on process improvement for Global Sales before expanding to drive strategy across all of North America.
Beauty & Retail
Curiosity pulled me into the beauty and retail industry. As Strategy Manager for Retail Operations at Ulta Beauty, I gained a deep understanding of consumer centricity — not just for the customer walking through the door, but for the associates serving them too. This chapter crystallized my core belief: the best strategies are right by all three stakeholders — the business, the customers, and the employees. That's the lens I carry forward.
What's Next — AI & Beyond
I'm driven by a question: how can AI solve real business problems? Not the hype, but the practical, messy, meaningful kind. As a starter, I designed this very website — combining my learning in front-end design principles with AI tools. That blend of strategic thinking and hands-on curiosity is what I want to bring to whatever comes next.
Where I've Made Impact
Global sales strategy & process improvement at Emerson Electric
Digital marketing & customer experience at the intersection of data and growth
Retail operations strategy, consumer centricity, and building plans that serve business, customers, and associates
Driven by curiosity to explore how AI can solve real business problems — and already building with it
Experience
Strategy & Growth Lead
Fermat Solutions
Shaping the go-to-market strategy and driving growth for an AI automation startup — from market research and segmentation to marketing that converts.
September 2025 — Present · Twin Cities, MN
Strategy Manager, Retail Operations
Ulta Beauty
Deepened my understanding of consumer centricity, retail operations, and what it means to build strategy that serves the business, the customer, and the associates equally.
June 2021 — April 2026 · Bolingbrook, IL
Strategic Marketing Analytics Consultant (Freelance)
Insight's Edge
Sharpening my consumer-research instincts on the kind of national-brand questions that don't have textbook answers.
September 2024 — April 2025 · Chicago, IL
Strategic Planning Manager (Global Sales → North America)
Emerson Automation Solutions
Where I learned that operations, done well, is one of the most under-appreciated sources of value in any business.
May 2018 — May 2020 · Twin Cities, MN
Digital Marketing
Los Angeles, CA
My first taste of customer × marketing × business — the pattern that has shaped every role since.
Los Angeles, CA
Project Manager — Process Improvement & HR
Multiple Companies, India
Where I learned that transformation is a human problem first — long before it's a process problem.
May 2012 — July 2015 · India
M.S. Marketing Analytics
Purdue University
Sharpened analytical skills at the intersection of data science and marketing strategy.
M.S. International Business
University of South Carolina
Broadened global perspective on business strategy, trade, and cross-cultural management.
MBA — Org Development & Change Mgmt
India
Specialized in organizational development and change management — understanding the human side of business.
B.E. Electrical Engineering
India
Where it all began — a technical foundation that taught analytical thinking, even if the field wasn't the right fit.
Insights
A space for sharing what I'm learning — about business, technology, operations, and life.
How an "unconventional" route through operations and strategy turned out to be the most powerful career I could have built — and why the data says more women should take it.
Read MoreYou don't need to learn to code. You need to learn to think clearly. And if you've spent any time in operations, you've been doing that your whole career.
Read MoreMost companies optimize operations for one thing — the bottom line. But the best operations I've seen serve three masters at once. Here's why that matters more than ever.
Read MoreBeyond Work
The things that ground me, energize me, and remind me what matters most.
I've walked through depression — and that journey is still unfolding. It taught me something I now carry as a deep conviction: mental health isn't a side note, it's foundational. My own experience showed me how real and quiet the struggle can be, and it made me a proponent of talking about it openly. I want to keep prioritizing my own mental health and encourage others to do the same — because the bravest thing we can do is take care of our minds.
My husband JD, our son Avir, my parents, and my sister — they are my everything. Whether it's cooking a nutritious meal or simply being present, I feel most accomplished when I'm serving the people I love.
Yoga, CrossFit, Pilates, running — anything that challenges my muscles. And dance? "My soul knows how to do it, my body needs to learn." Movement is how I feel most alive.
India is where my story begins — it shaped my values, my warmth, and my way of seeing the world. No matter how far I go, my roots ground me and my culture lives in everything I do.
From India to South Carolina to LA to Minnesota — every place I've called home has shaped who I am. I carry the richness of every chapter with me, and I'm always curious about the next one.